Featured conversation
Responsible Marketing: From Intent to Proof
Over 40% of environmental claims analyzed by the European Commission were found to be exaggerated, false, or unprovable.
Marketeer
Read the interview →Growing Clever Voice
Where ideas become conversations.
Perspectives, interviews and ideas exploring the questions shaping marketing and business.
01 — Selected thinking
Greenwashing is getting expensive. Portuguese companies should act as if the clock is already ticking.
Under the EU’s EmpCo Directive, green marketing shifts from “does it sell?” to “does it survive an audit?”
ECO
Read →02 — The point of view